Introducing the Local Needs Databank

by Georgia Iacovou on behalf of Turn2us. This has been cross-posted from the Data Collective, a community of people in social change organisations who use data. The Local Needs Databank is an open…

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How to Write a Post that Rank 1st Page on Google

Get ranked on the first page of Google and get found by your ideal customers without expensive ad spend.

Do you constantly wonder how to create a captivating blog post?

Okay, You are not alone my friend…

I have shared my 4 years long successful writing tricks in this article. I have covered the essential tips for writing consistently great posts.

Let’s Drive…..

A blog post is a great way to express your opinion about a topic you enjoy. It’s a showcase of your expertise and your credibility. It is easier to increase your followers if you write with passion while giving value to your readers.

The overarching principle of writing a blog should be sharing knowledge while increasing peoples’ interest in your work.

Therefore, you can mix things up when blogging because there are no hard and fast rules. That makes blogging sound easy, right?

WRONG!

Blogging is a balancing act that takes practice to master. To become a great blogger, you need to know the guidelines for composing a perfect post every time without getting confused. Follow along to learn how winning blog posts are born.

Most people will tell you to begin by thinking about topics. I will not argue about the importance of the subject of a blog post.

However, do not forget that you are writing for a distinct audience. Any blog post that does not put its readers at the forefront is still-born.

To make your content relevant and keep readers’ attention, you must anticipate who they are.

The personality of your blog should match the audience’s interests. Remember that even though your blog website needs to be cohesive, sometimes you need to write posts that break the mold to reach unique audiences.

I know you probably expected me to tell you that the next step would be to make a topic list. When you write a topic early in the blog creation process, you place a hard limit on things you can or cannot discuss.

Since you understand who your audience is, you know their interests. These interests should be the ones to tell you which direction to take your blog post.

So, you have a general picture of what your audience wants. But, how do you decide what to write? If you are running low on creative juice, you could seek inspiration from the Internet. How do you find topics on the Internet?

Firstly, you could skim through blogs in your niche. Search Google for topics you’d like to cover. Most of the results you will get are from blogs in your niche.

Thirdly, you can find topics by checking current events involving your niche. Every reader wants to see a blog post that keeps up with the times. However, be careful about current events unless you want your blog posts to have a ‘sell-by’ date.

An outline is a ‘skeleton’ of your blog post. After you make a list of topics, you need to organize them to flow and relate.

Use a working headline to connect the main points you want to discuss. If your reader doesn’t like your headline, then they won’t go inside. Header is the key of successful blog.

A headline needs three main attributes: It should be specific, informative, and truthful. I mention honesty because writing a clickbait headline can irreparably damage your reputation.

The introduction will determine whether your readers read to the end or leave halfway. It should set the tone and give readers an idea of what to expect in the blog. This promise makes readers stick around.

Add the meat to your skeleton (outline). The body is where you expound on the topics you listed earlier. Each paragraph needs to flow harmoniously into the next one. Try to make each sentence valuable by sharing your research and opinions to keep the reader clamoring for more.

Finally, write a brief conclusion. It is not mandatory if your post is a short one. However, you might want to write one for the people fishing for information but don’t have time to read an entire post. A well-worded conclusion might convince them to dive back into the body for the complete picture.

Sometimes you can use blogs to inform people without asking for something back. However, since you have provided them with value, you might as well turn the blog into a lead magnet. Write a call-to-action near the end of the blog. For instance, you can ask them to like the post, comment, share, subscribe to a mailing list, etc.

Your engagement with your audience will improve if you add CTAs to your blog. You can later leverage it to earn more profit for your business.

You should optimize a blog post before and after writing it. When searching for topics, look for relevant keywords to boost your organic traffic and use them in the write-up. After you finish the post, use the keywords in your metadata. Additionally, use the keywords in the URL of your website and the alt text of your images.

To the uninitiated, blogging appears to be a cakewalk until they begin. The good thing is the learning curve is not as steep as other disciplines. If you follow these guidelines and sharpen your skills, you will eventually join the big leagues.

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