How To Write Product Copy That Actually SELLS

The 4 tips that brought my conversion rate from <1% to 6.3%

A recent study showed that the average shopify store converts at less than 1.63%. In today’s day and age, it’s more important than ever to write copy that is different and that actually converts.

Here are the 4 key elements that will help you successfully convert customers in 2020.

The main way I use emojis is in lists.

At the beginning of each element in the list, I have a checkmark to make the point stand out. In addition, I add a relevant emoji to the end of each paragraph (ie machine washable = soap).

Not only does the emoji help make the copy easier to read, it also looks a lot more professional (many large companies are now starting to use emojis, get ahead of the trend!)

Before I get into how to write a good “highlights” section, let’s distinguish the difference between features and benefits.

✅ Features vs Benefits

This is maybe one of the biggest mistakes I see beginner dropshippers make. Instead of sharing the benefits of a certain product, they share the features.

A feature is something like “Machine Washable” while a benefit is “easily clean with the rest of your clothes”.

Can you see the difference?

The benefit sentence explains how this is going to change the potential customer’s life while the feature is just sharing what the product can do.

Your website visitors don’t care about what the product can do, they care about how it’s going to change their life.

✅ Highlights

Going back to highlights, I like to combine both features and benefits to jam-pack the most…

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