Introducing Rally Creator Coin

By Mahesh Vellanki, Head of Growth

Often, after a couple of years of grinding away, the creator or streamer simply gives up. And with millions more ready to step up and take their place, it’s hardly even noticed.

A New Path Forward

But what if there was another path forward? At Rally, our goal is to give creators an extra boost in building a successful career doing what they love. While blockchain and cryptocurrency still remain unknown for a lot of the general population, there’s endless possibilities for how blockchain technology can benefit creators and streamers. We’ve made it so simple, with user-friendly interfaces and instructions, that no blockchain knowledge is needed to participate.

While my colleague Amit explored the mechanics behind Rally Network and Creator Coin, I want to walk you through why this is something all creators should pay attention to.

To give you a broad sense of how we can empower a creator’s success, let’s revisit the story above, but with a different ending.

What this hypothetical streamer did was form an ownership economy around her brand. She started thinking about her earnings not in terms of one-way income streams like ad revenue or donations, but rather how she monetizes goods and services changing hands in her own economy, all while letting fans participate and contribute. This dream scenario is very much within reach with Rally.

Why Crypto and Not Traditional Currency?

There are three main benefits that crypto can provide that traditional currencies just can’t deliver.

What Does Creator Coin Mean For Creators and Their Fans?

Now that we’ve established the benefits of blockchain, let’s go deeper into Creator Coin and explore the two main reasons why Creator Coin is a game changer.

How To Get and Use Creator Coins

Fans can obtain Creator Coin by heading to Rally’s website and purchasing via credit card. Additionally, creators can buy their own Creator Coin and award it to fans as a type of cash back loyalty program. For example, some of our Twitch streamers are giving Creator Coins to fans who subscribe to a higher subscription tier on Twitch (i.e. tier 2 and tier 3 subs).

Right now, there are three main ways to use Creator Coins:

Promising Pre-Launch

Rally.io launched the first Creator Coin on July 29. There were more than 500 sign-ups in the first five 5 days (July 29- August 2). As of yesterday (August 5), 11 different Creator Coins have launched with plans to double that number by the end of the month.

Roll Out Strategy

We are rolling out in phases.

SUMMER- Pre-launch with Twitch streamers in July.

FALL- Full launch with new features as well as certain liquidity features for Creator Coin to be redeemed out of the network.

WINTER / NEXT YEAR- Longer term, we’ll be rolling out additional tools for creators to manage and monetize their Creator Coin economies, as well as more ways for fans to spend and redeem their Creator Coin.

Creator Coin is platform agnostic. While we’re starting with creators on Twitch, we’ve designed the product to travel across all platforms.

In an upcoming post, we’ll go deeper into the mechanics of Creator Coin and explain how supply, pricing, and liquidity works.

There’s an incredible future ahead for content creators that we hope will be powered by Creator Coin. For emerging creators, Creator Coin is a simple and free way to take your community to the next level and perhaps move from a part-time hobby to a full-time career. And for larger creators, Creator Coin can elevate you to even greater heights.

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