Your Audience IS Your Brand

You don’t define what you stand for, your audience does.

The name is no accident — it’s a reminder the newsletter exists to provide value to my AUDIENCE and is born of a core belief about how meaningful brands are built.

No matter how flashy your logo, how your product performs, or what clever marketing tactics you employ, your brand will ultimately be determined not by what it is, but by WHO it attracts.

You may think your product or content does one thing, but it’s your audience who decides what it actually does.

I created a newsletter to inspire people to take action, offer them insights on how to better their work or life, and be a useful resource to people who actively try to improve themselves.

But my brand only represents those things if it attracts an audience who actually does them.

If For The Interested attracts an audience who believes more in excuses than possibility, then my brand isn’t what I say it is — no matter how catchy the tagline.

Social media has changed everything when it comes to branding, but not in the way you may think.

Brands spends lots of time and money to ensure they’ve got the perfect Instagram profile or tweets that showcase their clever brand voice, but they often overlook what truly creates a brand’s first impression — its audience.

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