10 Social Media Branding Strategies Every Business Should Follow

However, with so many different platforms available and heavy competition on all of them, it can be difficult to set your brand apart and carve out your place on Twitter, Instagram and Facebook.

For instance, if your company is a steel manufacturer, then Tumblr probably isn’t the best option for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners.

Keep in mind that just having a lot of followers doesn’t qualify someone as an influencer. They should also possess these traits:

Authentic
Active
Engaging
Expertise
Leadership

Don’t fill your profile up with random hashtags or motivational quotes. Treat your bio like an elevator pitch.

Some companies feel weird about replying from a company account. Don’t worry, it’s perfectly acceptable for companies to reply to each other on social media. For instance, Wendy’s isn’t shy at all about going back and forth with the competition on Twitter.

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